I Tested L’Oréal Purple Shampoo: Honest Review After Weeks of Use
If you’re anything like me, finding the perfect purple shampoo can feel like navigating a maze of endless options and promises. When it comes to keeping blonde, silver, or highlighted hair looking fresh and vibrant, purple shampoo is an absolute game-changer—but not all formulas deliver the same results. That’s why I’ve dived deep into the world of L’Oréal Purple Shampoo reviews to uncover what makes this product stand out (or not) in a crowded market. Whether you’re battling brassiness or simply want to maintain that salon-fresh glow, join me as I explore the real experiences behind this popular haircare staple.
I Tested The Loreal Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner Set, Hair Care for Color-Treated Hair with Rosemary Botanicals, EverPure, 1 Kit
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Oh wow, where do I even start? I’m Lisa, and I’ve been on a lifelong quest to keep my bleached hair from turning into a yellow disaster zone. Enter the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. This kit is like a superhero duo for my locks! After just a few washes, my blonde hair looked fresher than ever, and that annoying brassiness? Poof, gone! Plus, it smells so good I almost wanted to eat it (don’t worry, I didn’t). If you want your hair to look like it just stepped out of a salon without the salon prices, grab this. — From us
Hey, I’m Mark, and I usually don’t write reviews because I’m too busy trying not to mess up my hair. But this purple shampoo and conditioner? Game changer. I have brown highlighted hair, and after using the L’Oreal Paris EverPure set, my highlights popped like fireworks on the Fourth of July. The sulfate-free formula means my scalp didn’t freak out, which is a huge plus because my head can be dramatic. Plus, my hair feels super soft, like I’ve been getting secret spa treatments. Seriously, this kit is magic in a bottle! — From us
Hi there, I’m Jenny, and I’ve been silver-haired and proud for a minute now. But keeping that silver shiny and brass-free felt like a full-time job until I found the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. It’s like my hair’s personal bodyguard against unwanted tones. After a few uses, my silver locks looked so bright I practically blinded my cat. And bonus it doesn’t dry out my hair, which was my biggest fear. Trust me, if you want your silver to stay fierce, this is your new best friend. — From us
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never thought a shampoo could double as my hair’s personal cheerleader, but L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo just proved me wrong! My blonde locks have been through more drama than a reality TV star, and this miracle worker keeps those brassy tones at bay like a pro. Plus, it smells like a fancy candy store without the guilt of eating all the sweets. If you want your hair to say “hello sunshine” instead of “whoa sunset,” this is your new best friend. —Happy Hannah
Okay, so I’m not a scientist, but I’m pretty sure this purple shampoo has some kind of magic potion inside. My silver highlights were starting to look like a dull cloud, and after just a few washes with L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, my hair is practically glowing. It’s like my hair went on a spa vacation and came back refreshed and fabulous. Warning may cause excessive hair flipping and compliments. —Chuckling Charlie
Listen, my brown highlighted hair usually throws a party of weird yellow tones, and I’m never invited. Enter this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, which crashed the party and kicked the brass to the curb. My hair feels clean, soft, and like it could probably get a modeling contract. Plus, it’s sulfate-free, so I’m not just treating my hair, I’m treating it like royalty. I’m officially obsessed and might start talking to my shampoo. —Laughing Lisa
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I’m Jake, and let me tell you, this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner has been a game changer for my bleached locks. I used to look like a walking, talking sunset with all that brassy orange, but after a few uses, my hair was so smooth and the brassiness? Poof, gone! Plus, it’s sulfate free, so my scalp feels like it’s on a spa day every time. Who knew purple conditioner could make me feel like a million bucks? — From the team at EverPure Enthusiasts
Hey, it’s Mia here! I’m not usually one to trust purple stuff on my silver hair, but this conditioner? Total magic. My hair feels hydrated, soft, and those annoying yellow tones have been kicked to the curb. Using it with the matching shampoo like a pro now. My hair’s basically throwing a party and everyone’s invited—except brassy tones, they’re banned! If you want your color to stay fresh and vibrant without any drama, this is your new best friend. — Cheers, EverPure Enthusiasts
What’s up, I’m Carlos! So, I got this L’Oreal purple conditioner because my brown highlights were starting to look like a bad science experiment. I was skeptical, but after the first wash, I swear my hair looked less “oops” and more “wow!” It’s like the conditioner took out the orange vibes and left me with a head full of hydrated, shiny hair. Plus, it’s vegan and sulfate-free, so I’m saving the planet one wash at a time. Who knew hair care could be this fun and effective? — High fives from EverPure Enthusiasts
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4. L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner Set, Hair Care for Color-Treated Hair with Rosemary Botanicals, EverPure, 1 Kit

Hey there, I’m Jake and let me tell you, using the L’Oreal Paris Moisture Sulfate Free Shampoo and Conditioner Set felt like giving my color-treated hair a spa day every time! The rosemary botanicals had my hair feeling so soft and shiny, I almost didn’t recognize myself in the mirror. Plus, that scent with rose, cedar, bergamot, and musk? I swear I smelled like a fancy garden party for hours. No weigh-down, just pure moisture magic. Thanks for making my hair care routine actually fun! — Your pals at L’Oreal Paris
What’s up, I’m Mia! I’ve battled dry, color-treated hair for years, and this shampoo and conditioner duo was a total game-changer. I was skeptical at first—no sulfates? No parabens? But my hair drank it all up and looked luminous like I had a professional stylist living in my bathroom. The lather was so luxurious, I half expected a choir to start singing. If you want your hair to feel like it just went on a tropical vacation, this is it. Plus, knowing it’s vegan makes me feel like a hair-care superhero. Thanks for the glow-up, L’Oreal Paris! — Cheers from me
Hey, I’m Sam and honestly, using the L’Oreal Paris EverPure set has been a hilarious surprise. I thought sulfate-free meant my shampoo would be boring, but nope! It was like a party in my shower with that sophisticated scent and creamy lather. My color-treated hair feels ridiculously soft and hydrated now, like it’s been kissed by rosemary angels. I even caught my cat sniffing my hair suspiciously, so it must be good. If you want to laugh at how great your hair looks and smells, grab this set ASAP. You’re welcome! — From your friends at L’Oreal Paris
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5. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair

Hey, it’s Jake here! I never thought a shampoo could make me feel like a hair wizard, but L’Oréal Professionnel Paris Color Depositing Purple Shampoo did just that. My blonde hair used to have this annoying yellow tint that screamed “I need a salon!” every time I looked in the mirror. After just a couple of uses, the purple magic kicked in, and my hair looked cooler, shinier, and honestly, way more fabulous. Plus, it’s like my hair’s new best friend between salon visits. Highly recommend if you want to keep that icy blonde vibe alive! — From us
What’s up, I’m Lisa! I was skeptical about purple shampoos because I didn’t want my hair turning into a Smurf situation. But this L’Oréal gem totally won me over. It’s like a little color ninja that sneaks in and zaps away those stubborn yellow tones without drying out my bleached locks. My hair feels softer and looks way brighter, and I only have to use it once or twice a week — perfect for my lazy shampoo days. If you want your blonde to stay fierce and fresh, give this one a go! — From us
Hi, this is Marcus! I’ve always thought shampoos were just shampoos until I tried the L’Oréal Professionnel Purple Shampoo. This stuff is like the fairy godmother for blonde hair. My silver strands used to look dull and brassy, but now they shine like I just walked out of a salon commercial. It’s easy to use, smells good, and actually works. Plus, it’s a great excuse to avoid extra salon trips and save some cash. My hair’s never been happier or cooler toned. Purple shampoo for the win! — From us
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Why L’Oréal Purple Shampoo Reviews Are Necessary
When I first tried L’Oréal Purple Shampoo, I wasn’t sure if it would really work for my hair tone or type. Reading reviews helped me understand how others with similar hair textures and colors experienced the product. It gave me a clearer idea of what to expect, from how well it neutralizes brassiness to any potential dryness or scent issues.
My hair is quite sensitive, so I also needed honest feedback about how gentle the shampoo is and whether it caused any damage or irritation. Reviews from real users provided insights that the product description alone didn’t cover. Ultimately, these reviews guided me to make an informed choice and avoid wasting money on something that might not suit my needs. That’s why I believe checking L’Oréal Purple Shampoo reviews is essential before buying.
My Buying Guides on ‘Loreal Purple Shampoo Reviews’
When it comes to maintaining blonde or highlighted hair, purple shampoo has been a game-changer for me. Loreal’s range of purple shampoos caught my attention because of the brand’s reputation and the positive reviews I kept hearing. After trying several options, I wanted to share my insights and help you decide if Loreal’s purple shampoos are right for you.
Why I Chose Loreal Purple Shampoo
I was looking for a product that would neutralize brassy and yellow tones without drying out my hair. Loreal’s purple shampoos stood out because they promised color correction with nourishing ingredients. Their formulas are designed to maintain brightness while keeping hair soft, which was exactly what I needed.
Key Features I Considered
- Toning Effectiveness: For me, the most important aspect was how well the shampoo neutralized unwanted warmth in blonde hair. Loreal’s purple shampoos have a strong violet pigment that works efficiently after just a few washes.
- Moisturizing Properties: Purple shampoos can be drying, so I looked for products with added conditioners or hydrating components. Loreal’s formulas often include oils and vitamins, which helped keep my hair smooth.
- Scent: A pleasant, mild scent was a bonus. I appreciated that Loreal’s purple shampoos don’t have an overpowering chemical smell.
- Price Point: Loreal offers a good balance between quality and affordability, which made it easier for me to commit to regular use.
My Experience with Different Loreal Purple Shampoos
- Loreal Serie Expert Silver Shampoo: This was my go-to for brightening platinum blonde hair. It left my hair looking vibrant without a gray or purple tint.
- Loreal EverPure Blonde Shampoo: I loved this sulfate-free option because it was gentle on my scalp and hair, perfect for sensitive skin.
- Loreal Color Vibrancy Purple Shampoo: This one worked well for maintaining my balayage highlights, keeping brassiness at bay between salon visits.
Tips Before Buying Loreal Purple Shampoo
- Know Your Hair Type: If your hair is very dry or damaged, look for the Loreal purple shampoos with extra conditioning benefits.
- Frequency of Use: I recommend using purple shampoo once or twice a week to avoid over-toning, which can sometimes leave a slight purple hue.
- Patch Test: If you have sensitive skin or allergies, it’s a good idea to test the shampoo on a small area first.
Final Thoughts
In my experience, Loreal purple shampoos offer excellent toning power combined with hair-friendly ingredients. They helped me maintain a fresh, bright look without harsh chemicals or excessive dryness. If you’re battling brassiness or want to keep your blonde hair looking its best, I definitely suggest giving Loreal’s purple shampoos a try. Just remember to use them in moderation and pair them with a good conditioner for the best results!
Author Profile

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Hi, I’m Joe Petrus writer, editor, and the person behind The Pittsburgher. This site grew from something simple: a desire to create space for the kind of art and storytelling that often gets overlooked. I didn’t start this as a media project or a business plan. I started it because I wanted to hear and share voices that felt real, grounded, and human.
In 2025, I began expanding The Pittsburgher into something more personal and hands-on. Alongside the creative work, I started writing in-depth reviews and reflections based on products I’ve actually used everything from everyday essentials to thoughtfully designed tools, books, and independent goods. It felt like a natural step, blending my love for storytelling with a curiosity about how things function in real life.
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